We help clients answer the most important media questions.
Am I paying a fair price for my media?
Are you more advantaged with one sales house or another? What targets should you be setting your agency to improve a disadvantaged position or hold on to an advantaged one?
How efficient are my media campaigns?
Are your weights optimal for your reach and frequency objectives? Are your target audience affinities better than market norms? How efficiently do you build reach? What is the reason for good and bad performances and what actions should be taken?
How does the quality of my media compare?
Do you get your fair share of preferred position in break? Is the distribution of your campaign frequencies generating a frequency tail or is it in the effective frequency zone? How does your prime time strategy compare?