In all markets that we operate in, we have delivered:

• measurable improvement in our pool members’ price performance and media effectiveness. Our average efficiency improvement in year one is 21%.

• more clearly defined strategies and processes being put in place by our clients and published case studies becoming available.

• a database to offer independent and third party forecasts of future trends.

Trends in price pools:

• Membership of pools continues to grow.

• Media efficiency improvements are being identified and actioned.

• Clients with best prices can establish if their advantage is being maintained.

• Other clients can see if their competitive position is improving.

• Sarbanes Oxley requirements are now positioning media auditing as being part of good corporate governance.